Wednesday, 10 October 2012

rewind tape

One of the least expected revivals over the last few years has been how some artists have been releasing their music on cassette tape once more. The most desirable seem to be ones that are duplicated in real time on Metal or Chrome although they're not compatible with the old Walkman tape player.
To quote a spokesman for the Mark Levinson brand (synonymous with high end audio performance and design).
"Audio cassette, in spite of its limitations, seems to retain more of the soul of the original recording than CD."

Now to add further disorientation to which century we're actually hearing or seeing the production of our music, Video Horror Show is a label that only releases VHS tapes featuring music which have lo-fi visual effects. Rather like watching a mangled video through the TV.
So now in a era when hi-res digital music and images are everywhere it's completely understandable the search for more tactile textures and effects to give the audio/visual work more character. Something which the old technology had in abundance but its obvious the quality of the end result has to have credibility. In other words if it's well thought out and artistically interesting then it's going to work. Some raggy sound attached to degraded visuals is not going to be any better on VHS or DVD, cassette or CD/MP3.

These guys at VHS! (Video Horror Show) do know what they're doing with the collage of images on video and how it works with the music. The track is by Psychic Teens and suitably called "Tape" with a style and vibe like early 80's Joy Division.
The whole thing is packaged in an old style VHS case and recorded onto a white VHS tape (!) and includes a download coupon as well. It is limited to 75 COPIES!! Which may well be the amount of folk who still have a video player to put the thing in. Fortunately we don't need one to see it.
Check the Video Horror Show web site out here